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Collection: OCEANTECH, GCE Ocean Technology

Data from different points of view

Gjest: Thomas Aas and Bryton Shang

Founder and CEO and managing director

Kontali and Aquabyte


Med Vert: Silvija Seres

In this episode of #LØRN Silvija talks to Founder and CEO of Aquabyte Bryton Shang and  managing director in Kontali, Thomas Aas. Both Aas and Shang use AI and big data to help companies make better decisions in aquaculture. They explain how companies can use the quantitative data to innovate and have a more efficient production. Shang says that farmers work with them because they represent the future of aquaculture.

What is your education and do you have any hobbies? 
Bryton: I studied operations research and financial engineering (machine learning) at Princeton University, and like to sail, hike, and sing (karaoke).  

Thomas: Master of Technology, NTNU. Running and cross-country skiing.  

What does your organization do, and why do people buy from you/work with you?  
Bryton: Aquabyte builds machine learning technology for aquaculture - automatic sea lice counting, biomass estimation, welfare estimation. Farmers work with us because we represent the future of aquaculture and are the first to allow farmers to achieve dispensation from Mattilsynet (food hygiene) for lice counting.  

Thomas: We provide insight and transparency for the seafood industry to give our customers a competitive advantage.  

What does digital transformation mean to you?  
Bryton: It means being able to help farmers adopt the latest machine learning technologies to make their farms more efficient and sustainable. For the first time, farmers can weigh fish and measure growth in real-time – in the future people will wonder how did we ever grow fish without these types of tools. 

Thomas: A catalyst for change and My children’s generation must have the education to get a job.  

What are your own most important job projects in the last year?  
Bryton: Scale deployments to hundreds of fish pens, obtain Mattilsynet (Food hygiene) dispensation for our customers.  

Thomas: Initiating the growth story for Kontali.  

Who inspires you?    
Bryton: Elon Musk, Tesla’s office is 5 mins from my home in Silicon Valley, they represent the cutting edge in innovation and how it can be brought to a new industry.  

Thomas: Colorful people who are willing to take a risk, like Petter Stordalen.  

What is relevant knowledge for the future?    
Bryton: Machine learning / Aquaculture AI  

Thomas: How to use available technology, and how to understand and to cope with human behavior (People business). 

Main new perspectives from Covid?    
Bryton: Importance of technologies that can help farmers during tough times, such as help with mundane activities like automatic lice counting.  

Thomas: Yes, video conference works and there will be fewer travels afterward. There is actually a thing called “too much family time”.  

What are your 3 best management tips?    
Bryton: Dive deep and simplify, collaborate as one team, own and entrust.  

Thomas: The main focus should be long-term actions, not daily operations. Recruit a strong team (and pay them 5% extra if necessary). Growth ambitions must be reflected in the board room composition.  

Do you have any important sustainability perspectives?   
Bryton: Sustainability needs to be practical and actionable – how can you promote sustainability on a wide scale? By helping invent and be a part of developing the future of sustainability.  

Thomas: Sustainable operations are profitable. 

Dette LØRNER du:

Mapping stock in fish farming 
AI and BigData  
Innovation 
Using insight to get a competitive advantage  
Fish well-fare 

Anbefalt litteratur:

Essentialism – great book on how to focus on the right things. Also our TV episode where we brought the CTO of Amazon to a Norwegian fish farm (Now Go Build) 
Hans Rosling, Factfulness (but considering the volume of my reading, I should have left this one blank) 

You need to know what you are looking for before you can use the data to start innovate, the clearer the picture of the industry is the more innovation we are able to put into motion

Thomas Aas and Bryton Shang

Dette er Kontali and Aquabyte

Kontali are Seafood experts with the world’s most extensive proprietary database covering aquaculture and fisheries. They are there to answer your questions pertaining to the seafood sector.

Aquaculture is one of the world's fastest growing sectors in food production, and offers a meaningful solution to the global food deficit. Their social mission is to use software technology to make food production more efficient, sustainable and profitable.