What is your education and do you have any hobbies?
Master's degree in Social Sciences with a major in communications. I wrote my master's thesis on change in the digital era. I am also a qualified teacher who loves reading and swimming.
What is your professional motivation, your main project at work, why is it important?
I teach the marketers of the future! I think it is so motivational to see people thrive, and today's world requires much more adaptability and change.
Can you explain your topic concisely?
Digital marketing: the art of fulfilling a goal, with the use of (sometimes digital) technology. Digital ethics: the art of understanding human behavior online - and how technology affects human behavior (and the other way around).
What is the basic history of the subject, and its 5 main concepts?
Simply said: Searchability, Scalability, Replicability, Persistence, Constant Connectivity, and participatory quality.
What does a successful implementation look like?
Digital marketing takes hard work! Long data is more important than big data. There are no quick fixes.
What are your three 3 favorite examples of good social media marketing?
Marshmallow concert live in Fortnite!
Rema 1000 and their Neighbour story.
Skam! (the show, yes it really reflects digital marketing).