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Collection: Digital Marketing with Ida Serneberg

LØRN MASTERS in Digital Marketing with Ida Serneberg, lecture 02 examples

Gjest: Ida Serneberg

Leader

Noroff


Med Vert: Silvija Seres

In part 2 of Ida Serneberg’s masterclass with LØRN, Silvija and Ida explore in-depth successful, innovative, and exciting cases of digital marketing. The forensic examination starts with Rema 1000’s creative and humorous commercials and then moves onto the marketing concepts behind the Norwegian teen drama Skam (Shame) and how it drove the TV show to become a phenomenon. A discussion detailing the mechanics behind Fortnite’s genius marketing strategy follows. Throughout Ida reveals why timely relevance is essential, how this drives engagement and she exposes myths in the industry.

What are your education and hobby? 
Master's degree in Social Sciences with a major in Media and Communication Studies (thesis on change management in a digital age).  

Who are you, privately? 
Coffee drinking book nerd.   

Who are you, professionally? 
Passionate teacher and leader in higher education in digital marketing, ethics, social media, Informatics, and UX. 

What is your “mission” at work? 
To disrupt education and prepare the future marketers of tools and rules that are yet to be discovered.   

Define in one sentence the subject? 
Digital marketing: the art of persuasion in and with the support of digital technology.   

Why do you find the SUBJECT important and interesting? 
It is in and involves everything! Consider this: recruiting participants to a clinical study.  

How do you move forward? 
In today's world, everyone is a publisher, everyone needs to understand this.   

What are the main pitfalls? 
That you search for quick fixes! Long data is more important and crucial than big data.   

What are the best steps to get started? 
You must have the technological infrastructure in place - and you must start with OWN (organic data), a good foundation of stories, a narrative structure - you cannot pay your way out of a bad product or bad content.  

How can success be measured? 
You must measure long-term and short-term and focus on the bigger aims and KPIs of your company. Don't get caught up by clicks, likes, and other micro-goals.  

 

Dette LØRNER du:

Blurred content 
Time Relevance 
Fan Culture 
Affinity based marketing 

Anbefalt litteratur:

SMARTHUS | Det enkle er ofte det beste | REMA 1000 
How Not to Plan by Binet and Carter (2018) 
Remaining mini-lectures in this Lørn Masters in Digital Marketing

 

The gaming industry is a hidden secret in terms of marketing.

Ida Serneberg

Dette er Noroff

Noroff school of Technology and Digital Media conducts education at vocational school and college level in Oslo, Bergen, Stavanger and Kristiansand. In addition, the company runs online education through Noroff Nettstudier. The educations are run buy Noroff Fagskole AS and Noroff university college.