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Collection: Digital Marketing with Ida Serneberg

LØRN MASTERS in Digital Marketing with Ida Serneberg, lecture 03 tools

Gjest: Ida Serneberg

Leader

Noroff


Med Vert: Silvija Seres

In part 3 of our Masterclass on Digital Marketing with Ida Serneberg, Silvija picks Ida's brain about the ethical issues arising from digital marketing both personally and on a societal level. They discuss how technology, business, and marketing can interlink and the issues it could provoke and focus on the primary aim and dangers of constantly measuring micro metrics. Ida explores the technology and tools behind marketing messages.

What are your education and hobby? 
Master's degree in Social Sciences with a major in Media and Communication Studies (thesis on change management in a digital age)  

Who are you, privately? 
Coffee drinking book nerd   

Who are you, professionally? 
Passionate teacher and leader in higher education in digital marketing, ethics, social media, Informatics, and UX. 

What is your “mission” at work? 
To disrupt education and prepare the future marketers of tools and rules that are yet to be discovered.   

Define in one sentence the subject? 
Digital marketing: the art of persuasion in and with the support of digital technology.   

Why do you find the SUBJECT important and interesting? 
It is in and involves everything! Consider this: recruiting participants to a clinical study.  

How do you move forward? 
In today's world, everyone is a publisher, everyone needs to understand this.   

What are the main pitfalls? 
That you search for quick fixes! Long data is more important and crucial than big data.   

What are the best steps to get started? 
You must have the technological infrastructure in place - and you must start with OWN (organic data), a good foundation of stories, a narrative structure - you cannot pay your way out of a bad product or bad content.  

How can success be measured? 
You must measure long-term and short-term and focus on the bigger aims and KPIs of your company. Don't get caught up by clicks, likes, and other micro-goals.  

 

Dette LØRNER du:

Ethical boundaries 

Credibility 

Memes 

Targeting  

Anbefalt litteratur:

How Not to Plan by Binet and Carter (2018) 
Remaining mini-lectures in this Lørn Masters in Digital Marketing

The gaming industry is a hidden secret in terms of marketing.

Ida Serneberg

Dette er Noroff

Noroff school of Technology and Digital Media conducts education at vocational school and college level in Oslo, Bergen, Stavanger and Kristiansand. In addition, the company runs online education through Noroff Nettstudier. The educations are run buy Noroff Fagskole AS and Noroff university college.