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Collection: SOME, Digital Marketing with Maria Sääksjärvi

LØRN MASTERS in Digital Marketing with Maria Sääksjärvi, lecture 01 introduction

Gjest: Maria Sääksjärvi

Associate Professor

BI


Med Vert: Silvija Seres

In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The first part of the course will focus on the origin of digital marketing and the biggest differences between traditional marketing and digital marketing. How to grow through experimentation and success measurement will also be revealed.

Who are you, privately?  
A music-lover and a down-to-earth dreamer.

Who are you, professionally?

A creativity and innovation specialist who is also a tech enthusiast. 

What is your “mission” at work? 
Be the best you can.  

Define in one sentence the subject?  
Marketing 4.0  

Why do you find the SUBJECT important and interesting?
Digital Marketing is interesting because it’s always changing.  

 What’s the origin story?  
I started working at Accenture in 2000 and got introduced to the wonderful world of coding and how it led to innovative products and services.  

What are the three main milestones in the development of the subject? 
Email, social media, machine learning. 

What are the main pitfalls? 
Not having a clear strategy but simply doing what everyone else is doing.  

What are the best steps to get started?  
Formulate a digital marketing strategy. 

How can success be measured?  
KPIs such as conversion rate.

 

Dette LØRNER du:

Interdisciplinarity
Custom marketing
Relevance
Business of manipulation
Experimentation

Anbefalt litteratur:

Bernard Marr - The Intelligence Revolution
Remaining mini-lectures in this Lørn Masters in Digital Marketing

I think marketing has always been about persuasion, at its core, you are trying to persuade someone to do something.

Maria Sääksjärvi

Dette er BI

BI - Norwegian Business school is organized as a foundation and is accredited as a scientific college. BI has its main campus in Nydalen in Oslo, and has regional campuses in Bergen, Trondheim and Stavanger.